THE CAMPAIGN
The new campaign underlines the brand's commitment to its Swiss origins. Under the umbrella of the "Swiss by origin", V-ZUG emphasises its connection to Switzerland and its values, which are reflected in its unique standards of quality and functionality. At the heart of every V-Zug design is a piece of Switzerland and precision for greater user comfort and durability. And it is precisely this Swiss origin that is the inspiration for the new brand campaign.
In the TVC, everything revolves around the place where it all begins: our home.
USE OF AI
V-ZUG stands for tradition and innovation. This is reflected in the way the campaign was created: with AI. The key visuals were generated from scratch with AI and finalised in a completely new creative process. We are reinterpreting traditional craftsmanship for the future process of image creation.
The campaign was developed at Jung von Matt LIMMAT