THE CAMPAIGN

Livique's new brand campaign aims to make the brand more popular in Switzerland. How do we do this? First, with a relatively simple insight from everyday life: as soon as I like something on a friend, I ask where it comes from. We pick up on that and ask, "Is that from Livique?"

And to make this the question on everyone's lips in Switzerland, we turn it into a catchy tune. The centrepiece of the campaign is an advert featuring the song "Is this from Livique?", produced by director Baris Aladag from Berlin. This question is the thread that runs through the entire campaign, in print, OOH and digital.

The campaign was developed at Jung von Matt LIMMAT