In the declining exhibition business, the Geneva International Motor Show wants to present itself with a modern, future-oriented image. The fair should attract visitors with its full radiance. The task was therefore to make the motto "Mobility of the future" tangible and to establish the fair as a fixed date among mobility enthusiasts

We came up with an integrated campaign for the GIMS, which was the biggest data driven Campaign of Switzerland to this date. This includes an app, an Influencer- and digital-first campaign that is geared to the needs and interests of the users.

THE INFLUENCER CAMPAIGN

Influencer campaign results: The GIMS influencer campaign was a great success in our opinion and the planned activities worked well on social media. We achieved a very high reach of 8,9 Mio., earned more than 318’000 engagements, about 23’000 app store link clicks and brought a lot of attention to the GIMS, even though we only carried out two of three phases.

THE APP

The new GIMS APP was the centrepiece of the campaign. Not only could you book your tickets and the Driving Experience there, but you could also find out about personalised news on the topic of electromobility every day. Of course, we also used the data to offer an even better customised experience

THE CASE MOVIE

The campaign was developed at Jung von Matt LIMMAT