Every individual's life is a unique narrative, and so is every kitchen. This core belief is the foundation of the new Excellence Line campaign by V-ZUG, the Swiss kitchen appliance manufacturer.

The campaign casts the kitchen as the true reflection of self - a haven of comfort and authenticity. Celebrated architect Valerio Olgiati and former Formula 1 driver Romain Grosjean are the embodiment of this belief.

Individuality doesn't just sit at the heart of the campaign, it's also ingeniously leveraged through data. The combination of traditional media research with AI-based data tools identifies the right topics. The merger of creativity and data utilization thus finds its common ground, highlighting the importance V-ZUG places on delivering unique customer experiences.

THE TVC

Two memorable TV spots narrate personal kitchen stories, each carrying a unique message for viewers. These spots are complemented by a custom digital promotion featuring two new products from the Excellence Line.

THE CASE MOVIE (GERMAN)

The campaign is being rolled out both internationally and in Switzerland. In addition to the TV spots, the campaign includes a variety of digital initiatives, social media assets, advertorials, and print partnerships.