THE CAMPAIGN
In a country as diverse as Switzerland, the question arose: Is Switzerland Team Spicy or Team Classic? Our task was not just to pose this question, but to also make the population a part of the answer.
Under the slogan "Let your taste decide," we launched a nationwide multi-channel campaign where two fundamentally different flavor worlds—Supreme Spicy and Supreme Classic—collide. We strategically leveraged modern media channels, from TVCs to digital and social media platforms.
At the heart of the TVC were two women with clearly defined taste preferences. Award-winning director Viviane Andereggen helmed the project, while the soundtrack was contributed by Supreme Music from Berlin.
USE OF AI
A key to the success of this campaign was the integration of Artificial Intelligence throughout the entire creative process. AI assisted us in real-time visualization of visual ideas, exploring new styles, and dynamically expanding the concept. Not only did this accelerate the creative process, but it also elevated the quality of the visual content and allowed us to better understand our target audiences.
By combining traditional and digital media, along with intelligent use of AI, we were able to execute an extraordinary, resonant campaign that captivated both customers and target audiences. We not only ignited a discussion about taste but also triggered a paradigm shift in how creative processes can function today.
The campaign was developed at Jung von Matt LIMMAT