We are celebrating the 110 birthday of Montblanc with the Campaign “Pioneering since 1906. For The Pioneer in you.”. In the movie, Hugh Jackman takes you through the story of Montblanc, a brand that has been pioneering craftsmanship since 1906.
To celebrate Montblanc’s rich heritage, we’ve also created a unique digital experience. The Montblanc Universe, guided by our brand ambassador Hugh Jackman, offers an interactive journey through our history and products. Shaped like the snowcap that crowns the Mont Blanc as well as every Montblanc product, the multidimensional museum consists of six wings, each introducing visitors to a different part of the Montblanc brand and heritage
The Universe was done in WEBGL, so the User could interact with each writing instrument in a very natural way.
